The secret to dating

The beauty of internet dating is that it gives women a forum to indicate what they want without it being embarrassing or socially "unacceptable".

This helps to simplify things for men too – before you even send your initial email, you know some things about her and what she is looking for.

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No matter how times change, what works in relationships remains surprisingly the same.Everyone seems to be in a hurry today, but if you rush into a relationship, you’ll create big problems for yourself.Starting off on the right note will make many things easier later.Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).Smiley face emojis work unexpectedly well online - indeed, people who use emojis apparently have more sex.